Tocayos Inc.
Heineken
In Spain (and everywhere, really) franchises are threatening small, independent bars.
Franchising can offer benefits independent bars can’t match: centralised marketing and training, economies of scale and a recogniseable brand name.
But, as it turns out, lots of bars in Spain already share the same name. There are hudreds of Bar Paco, Bar Maria, Bar Pepe and Bar Luis.
With Tocayos Inc., Heineken brings same-name bars together, offering marketing support, training, and financial advantages to help independent bars share more than a name.
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Recognition:
Cannes Lions Gold Creative Strategy
Cannes Lions Gold B2B
Cannes Lions Silver PR
Cannes Lions Silver Creative Strategy
Cannes Lions Silver Brand Experience & Activation
Cannes Lions Bronze Creative Business Transformation
El Sol Gold in Innovation
El Sol Bronze in PR
Heineken
In Spain (and everywhere, really) franchises are threatening small, independent bars.
Franchising can offer benefits independent bars can’t match: centralised marketing and training, economies of scale and a recogniseable brand name.
But, as it turns out, lots of bars in Spain already share the same name. There are hudreds of Bar Paco, Bar Maria, Bar Pepe and Bar Luis.
With Tocayos Inc., Heineken brings same-name bars together, offering marketing support, training, and financial advantages to help independent bars share more than a name.
Recognition:
Cannes Lions Gold Creative Strategy
Cannes Lions Gold B2B
Cannes Lions Silver PR
Cannes Lions Silver Creative Strategy
Cannes Lions Silver Brand Experience & Activation
Cannes Lions Bronze Creative Business Transformation
El Sol Gold in Innovation
El Sol Bronze in PR