Tocayos Inc.
Heineken
In Spain (and everywhere, really) franchises are threatening small, independent bars.
Franchising can offer benefits independent bars can’t match: centralised marketing and training, economies of scale and a recogniseable brand name.
But, as it turns out, lots of bars in Spain already share the same name. There are hudreds of Bar Paco, Bar Maria, Bar Pepe and Bar Luis.
With Tocayos Inc., Heineken brings same-name bars together, offering marketing support, training, and financial advantages to help independent bars share more than a name.
![]()
![]()
![]()
![]()
![]()
Heineken
In Spain (and everywhere, really) franchises are threatening small, independent bars.
Franchising can offer benefits independent bars can’t match: centralised marketing and training, economies of scale and a recogniseable brand name.
But, as it turns out, lots of bars in Spain already share the same name. There are hudreds of Bar Paco, Bar Maria, Bar Pepe and Bar Luis.
With Tocayos Inc., Heineken brings same-name bars together, offering marketing support, training, and financial advantages to help independent bars share more than a name.
