The Hidden Message
Heineken
If you’ve been to any gig recently, you’ll notice that the most visible thing isn’t the artist, but a sea of smartphones.
Now, I haven’t been to gigs in the 1900s, but they sure sound more fun.
Heineken’s Hidden Message is the first billboard invisible to the eye, but visible by phone cameras.
Leveraging the properties of infrared light, the system creates an invisible-to-the-eye display, visible only when viewed through the phone’s camera and display in a seamless way, without the need to download external apps or webapps.
The system used a panel equipped by several custom made infrared illuminators, displaying an interactive message urging concertgoers to get off their phones and onto a good time.
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Recognition:
Campaign Ad Of The Day
Little Black Book Work Of The Week
PR Week Top Brand Campaigns 2024
Heineken
If you’ve been to any gig recently, you’ll notice that the most visible thing isn’t the artist, but a sea of smartphones.
Now, I haven’t been to gigs in the 1900s, but they sure sound more fun.
Heineken’s Hidden Message is the first billboard invisible to the eye, but visible by phone cameras.
Leveraging the properties of infrared light, the system creates an invisible-to-the-eye display, visible only when viewed through the phone’s camera and display in a seamless way, without the need to download external apps or webapps.
The system used a panel equipped by several custom made infrared illuminators, displaying an interactive message urging concertgoers to get off their phones and onto a good time.
Recognition:
Campaign Ad Of The Day
Little Black Book Work Of The Week
PR Week Top Brand Campaigns 2024