Social Off Socials
Heineken
If you’ve ever open tiktok, watched a few videos, and had the sun has set on your day, noticed all your loved ones are now dead and you now have a beard, you will have looked into optionz to decrease your screen time.
But - the best way to do so is by having a beer.
Think about it, you couldn’t give less of a shit about what your favourite influencer just posted when you’re having a good real life fun with friends. Data shows that, with 79% of adults Heineken surveyed agreeing that they look at their phone less while socialising.
We made an ad about that. Cheers.
Yes, we managed to pay (mostly) real influencers to take the piss out of themselves.
No, I don’t know how much we paid them.
And like for every gigantic global campaign that sucks your soul away, we also have beautiful key visuals.
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Recognition:
AdAge The top #1 creative campaign to know about right now
Heineken
If you’ve ever open tiktok, watched a few videos, and had the sun has set on your day, noticed all your loved ones are now dead and you now have a beard, you will have looked into optionz to decrease your screen time.
But - the best way to do so is by having a beer.
Think about it, you couldn’t give less of a shit about what your favourite influencer just posted when you’re having a good real life fun with friends. Data shows that, with 79% of adults Heineken surveyed agreeing that they look at their phone less while socialising.
We made an ad about that. Cheers.
Yes, we managed to pay (mostly) real influencers to take the piss out of themselves.
No, I don’t know how much we paid them.
And like for every gigantic global campaign that sucks your soul away, we also have beautiful key visuals.
Recognition:
AdAge The top #1 creative campaign to know about right now