Social Off Socials
Heineken
If you’ve ever opened tiktok, watched a few videos, had the sun has set on your day and noticed that all your loved ones are now dead and you now have a beard, you will have looked into optionz to decrease your screen time.
But - the best way to do so is by having a beer.
Think about it, you couldn’t give less of a shit about what your favourite influencer just posted when you’re having a good real life fun with real life friends. Data shows that 79% of adults look at their phones less while socialising.
We made an ad about that. Cheers.
We managed to pay (mostly) real influencers to take the piss out of themselves. No, I don’t know how much we paid them.
And like for every other gigantic global campaign that sucks your soul away, we also have beautiful key visuals.
![]()
![]()
![]()
![]()
![]()
Recognition:
AdAge The top #1 creative campaign to know about right now
Clio Top Ads Of The Week
Heineken
If you’ve ever opened tiktok, watched a few videos, had the sun has set on your day and noticed that all your loved ones are now dead and you now have a beard, you will have looked into optionz to decrease your screen time.
But - the best way to do so is by having a beer.
Think about it, you couldn’t give less of a shit about what your favourite influencer just posted when you’re having a good real life fun with real life friends. Data shows that 79% of adults look at their phones less while socialising.
We made an ad about that. Cheers.
We managed to pay (mostly) real influencers to take the piss out of themselves. No, I don’t know how much we paid them.
And like for every other gigantic global campaign that sucks your soul away, we also have beautiful key visuals.
Recognition:
AdAge The top #1 creative campaign to know about right now
Clio Top Ads Of The Week