The Future Of Money
Revolut


During my time at Anomaly we pitched for Revolut and won the account with my beloved platform idea: The Future Of Money. It revolved around the idea that Revolut is forward facing and futuristic, and the old banks can’t stand a chance.

We sold the platform with headlines like...

We’re the future of money. Other banks can’t keep up.

We’re the future of money. Other banks still wear ties to work.

We’re the future of money. We don’t have a clicky pen.

We’re the future of money. And we’ve never started a recession.


What got actually made after I left Anomaly is a tad different from these headlines, but it’s my first brand platform and I love it.