Priya Alhuwalia X Saatchi & Saatchi
S&S 50th Anniversary
In 2020 Saatchi & Saatchi London turned 50. To celebrate this milestone, we created wearable pieces in collaboration with Priya Ahluwalia, winner of the Queen Elizabeth II Award for British Design and named in Forbes 30 under 30.
In order to honor Saatchi’s past and our present while keeping our eyes set on the future, Priya offered to create facemasks that using patterns from upcycled materials resembling flag designs. To represent the “outsider” nature of Saatchi & Saatchi London within its past, while laying foundations for the next 50 years, for a future hopefully always more welcoming and equal thanks to Saatchi’s diversity initiatives of 2020.
Directed and made beautiful by the talented Scott Peters.