2 February 2019

That feeling you get when you come up with a good idea on someone else’s brief/someone takes your idea/someone takes your idea and uses it in a better way on another brief (in Italy they call it “rincicciare”). You are happy and proud that your line is somewhere cool and people like you (your idea) but you are also a little bit angry, just a little. It depends, for me most of the time it’s more pride than anger, but there’s been anger. We all feel it, it’s pranger.

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