Keep Your Inner Weather Sunny
Vespa
Another campaign from my student book. A bit silly and and slightly random, its insight is that riding a Vespa will always make it feel like summer, even in rainy miserable London.
It makes you sunny inside...
![](https://freight.cargo.site/t/original/i/cda3a04787074704ab0aa574d0bf486e50a0f77097033ce429ced6bd90156d05/Vespa.jpg)
![](https://freight.cargo.site/t/original/i/5695c8ee8495b79e16f0f2f5a0e4a4c2d3d22aa82487a1c12845d1109544c927/Vespa4.jpg)
![](https://freight.cargo.site/t/original/i/d8f983199eee3312e19ff661292be50188c180e5ecb2fe4a545f4968b0f0b009/Vespa2.jpg)
Illustrated by yours truly.
We showed this campaign around at a lot of London agencies... and one of them happened to have the Vespa account. And to quote a couple of teams that we showed this to they could “run this straight away”.
...and one of those teams sort of did!
We showed this campaign around at a lot of London agencies... and one of them happened to have the Vespa account. And to quote a couple of teams that we showed this to they could “run this straight away”.
...and one of those teams sort of did!
![](https://freight.cargo.site/t/original/i/b698842ebd15d142eb454ed9e33a050b70f57adfe6519ea13846ba020bbc6ae9/BBH-VESPA-2.jpeg)
![](https://freight.cargo.site/t/original/i/193d5c5887fc59087a9b8f3bfaa622c45fefc9318998f56f6164451ff424516e/BBH-VESPA.jpeg)
![](https://freight.cargo.site/t/original/i/85a0e0022d1e2f702be59b31bf3d783404b6a7a1b3fab957847bcd5056a021b7/BBH-VESPA-3.jpeg)
And no hurt feelings, imitation is flattery. But hey, now I can say that one of my student campaigns SORT OF won Print Ad of the Week by Luzer’s Archive and was featured in The Lists 2020: Top 10 outdoor ads from Campaign.