Keep Your Inner Weather Sunny

Another campaign from my student book. A bit silly and and slightly random, its insight is that riding a Vespa will always make it feel like summer, even in rainy miserable London.

It makes you sunny inside... 

Illustrated by yours truly.

We showed this campaign around at a lot of London agencies... and one of them happened to have the Vespa account. And to quote a couple of teams that we showed this to they could “run this straight away”.

...and one of those teams sort of did!

And no hurt feelings, imitation is flattery. But hey, now I can say that one of my student campaigns SORT OF won Print Ad of the Week by Luzer’s Archive and was featured in The Lists 2020: Top 10 outdoor ads from Campaign.

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